March O2O Direct Mail Insights
Here's Previous Month Numbers
$4,222.53
6,302 Letters
35,000 Letters
In February we mailed about 576,815 letters.
There were 492,413 Data Records Pulled.
We expect those letters to yield 408* or more Properties Purchased.
*This “expected” number is based on our stats and is an estimation.*
We recommend mailing 5,000 to 10,000 letters per campaign based on observed trends.
Blind Offers vs Neutral Letters
Blind Offers
(The direct approach) See land. Like land. Make immediate offer on land. But it’s not as simple as it sounds.
This method is the epitome of directness and simplicity. True to its name, this type of mailer involves immediately making an offer on your selected piece of land, without any preliminary conversations or warming up to the owner.
To make this strategy effective, deep research is crucial to determine the land’s value and make a competitive offer.
Pricing tools like Concierge Data simplify this process, by providing
- Pricing
- Data
- Market Value Comps
- Scrubbing
- Mailing
With this service we assist many new and experienced investors!
Pros: Highly targeted aggressive approach and researched, saves time for both parties. + Always room for negotiation if seller doesn’t like your offer!
Cons: Offers must be meticulously crafted to avoid losing potential leads. Low offers may deter property owners, and compiling such offers demands extensive research.
Neutral letters
Essentially testing the waters, expressing interest without making a full commitment.
What we've noticed in the past 60 Days?
Free Land & SFR Mailer Templates
- We changed verbiage on Title Providers as this will vary based on the state or county you’re mailing in.
- (MOST Important) There’s now an added Buyer Signature Block, which helps with escrow (Open & Close) and helps avoid revisions.
Check Out Our Top Mailing Services
We Have Mailer Pricing Services
Done for you Land Mailers:
Service Options:
- Pricing (comps) + Scrubbing (Bring your own list)
- Pricing (comps) + Data + Scrubbing
- Mailing + Data + Scrubbing
- Mailing + Scrubbing + Pricing (comps) (Bring Your Own List)
- Mailing + Scrubbing + Data + Pricing (comps) (All in one)
You just provide the criteria & finalize offer prices – we cover the rest…
Smart Pricing Service:
Our pricing service for SFR (Single Family Residence) lists.
We’ll pull property values from up to 6 sites for all homes on your list:
- Zillow
- Trulia
- Redfin
- Xome.com
- Realtor.com
- RealtyTrac
You pick an offer price % then Mail your letters.
Getting Started is Simple.
Schedule a call with our team!
Want to hear some Success Stories:
– Matt S.
– James S.
– Mike M.
– Arthur T.
– Lisa D.
– Dan S.
You can also reach us at:
